Of course, that wasn’t the actual headline the papers ran with:
All men watch porn, scientists find – Daily Telegraph
Porn-loving men ruin sex study – The Sun
Pornography study that was doomed to fail after scientists couldn’t find a single man who hadn’t viewed X-rated material – Daily Mail
The story comes from this press release detailing the launch of a new study by the University of Montreal in to the effects of porn on men. Quite why you press release the launch of a study rather than its results I’m not sure, but the papers seem to have latched on to this part:
“We started our research seeking men in their twenties who had never consumed pornography. We couldn’t find any,” says Simon Louis Lajeunesse, a postdoctoral student and professor at the School of Social Work.
It turns out that Lajeunesse has so far asked 20 male students about their sexual habits, and found that they all watch porn – so I guess that definitely means all men do. From this tiny sample, Lajeunesse also determined that single men watch porn an average three times a week, for 40 minutes at a time.
Lajeunesse’s research actually seems to have a decent aim in mind – finding out whether porn can harm healthy sexuality – but the idea that you can drawn any general conclusions from the habits of 20 men is laughable. I don’t know what the University of Montreal press office were hoping to achieve with their press release, but if it was anything more than “tee hee hee, porn”, they’ve not really succeeded.